News English — Benetton

And the prize for the most boring store interior in London's Oxford Street goes to...

Posted by Thomas Andersson on

The most boring store interior designs in London this Christmas We visited Oxford Street, Carnaby Street, and Regent Street on November 10th to view store preparations for Christmas. Our general observations: Retailers are desperately trying to find ways to connect with the omnichannel audience. There are a number of ways stores seek to create interaction with customers through social media, online shopping and high street stores, with the main option being in-store signage displaying Snapchat and/or Twitter handles. Product densities vary hugely between stores. Music volumes vary from nothing to the very loud (often depending on the target demographic). The...

Read more →

Benetton - What Next?

Posted by Thomas Andersson on

Benetton accelerated with huge growth in the 70's and 80's growing into a global force in colourful fashion with controversial adverts a very innovative supply chain. However, due to its vertical focus the company has taken at least two steps backwards during the 2000's reversing its fortunes. Our view is simple - Benetton, follow what you say! Take the initiative. Download our free Benetton report here # Companies mentioned in this report includes: Inditex, Zara, H&M, LVMH, New Look, YG Entertainment,

Read more →