News English — Big Data Analytics

How to measure customer delight?

Posted by Thomas Andersson on

Customer feedback is normally an intrusive piece of research, post action/purchase /eating/etc. asking customers to press a button, answer questions to a person, write answers on a tablet, etc. What if you could measure customer delight in real time and compare between your outlets? This is what Being More Digital Ltd in London are getting close to offering retailers and restaurants (among many other use cases). Their technology is simple on the surface insofar it analyse your customer's expressions and translate this into a 'delight index'. Their project has received government funding and is now on the lookout for further...

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Trade show report: Ecommerce Expo, London, September 2017

Posted by Thomas Andersson on

Our verdict (of 5): Admittedly we visited Ecommerce Expo in 2016 and were very impressed and the September 2017 edition did not disappoint on content or exhibitors. In fact it seemed as the quality of exhibitors was slightly better than the previous show. Ecommerce Expo had everything from the usual suspects such as Shopify, SAP Hybris, Bronto, Marketo and others to some of the more exciting startups such as Mad Street Den, Phrasee and others. SAP Hybris were mightily excited about their rumoured $350m acquisition of Gigya and the opportunties this will mean for upselling to existing Gigya customers and...

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New Report - FashionTech: Visual Search

Posted by Thomas Andersson on

Consumers are becoming increasingly visual in their online activities. Visual Search technologies have advanced to a level where entering a visual conversation with consumers is now possible. We profiled 23 companies and interviewed C-level executives in 14 companies. In addition we also interviewed the ecommerce pioneer Eric Olson, Ex-Innovation Director Online at Nordstrom Inc to get the customer view on the technologies. Download a summary of the report here

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