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The Boohoo & Missguided effect is creating new business in Manchester; this time LOTD

Posted by Thomas Andersson on

Sitting in a cafe a day or two before Christmas 2017 we saw a bus with an advertisment promoting a new clothing website -> www.lotd.com Source: Screenshot of lotd.com on 21 Dec, 2017. Our thought was initially - Is there another company starting to use the TfL advertising trick as used by Boohoo, Missguided, Nasty Gal, Prettylittlething, Heist Studios and other pureplay online fashion retailers? After a quick check we noticed one of the directors of Lotd Ltd resigned from Boohoo.com UK Ltd in April 2017. Lotd Ltd was incorporated in March 2017 and share its office address with TheRobertStreetHub,...

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Farfetch raises $110million

Posted by Thomas Andersson on

Our first reaction to Farfetch raising another $110million taking its total funding to $300million was - WHAAAAAT? The company is a retailer without stock and operate as an advanced affiliate network connecting buyers with stores & brands. It earns about 25-30% in commissions on the sales they generate which is much higher than standard affiliate schemes, where anything up to 10% is considered good, and would resemble more of a department store with concession shop-in-shops where up to 40% commission on sales is not unheard of. However, Racked (link below) reports that much of the $110million will be used to...

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