News English — CEO

What CEO's need to know about cannibalisation and exponential complexity of the omni-channel

Posted by Thomas Andersson on

Online has led to widespread high-street store cannibalisation putting profitability at risk. CEO's need to look at organisational fundamentals to remedy the damage done to the many multi- or omni-channel (whatever you want to call it) retailers. At its most basic - retailers have not given any thought to new business when rolling out the online channel and have continued to focus on existing customers and demographics hence inviting channel cannibalisation. For example, John Lewis (excl. Waitrose) increased revenue by 5.6% CAGR 2008-18. In the same period online has grown as a share of revenue from 13% to 42% at...

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