Using gamification to drive inventory discovery and conversion rate?

Posted by Thomas Andersson on

Gamification of Fashion Ecommerce
Styleintelligence, Gamification of Online Retail
Offering your visitors to interact with your inventory in new ways could improve discovery and ultimately lead to increased conversion rates.
Gamification as a concept is not new. Numerous online games offer an interactive approach to dress-up. There are also games offering in-store-in-game clothing purchases and dress-up, such as Grand Theft Auto 5, and many others.
But, how do you transform gaming into a shopping experience in the real world?
A real-world example of a gamified fashion shopping experience can be found at very.co.uk where a couple of messages are loaded with the page. These messages are used as a way to incite action.
We think there is something in the gamification concept, but handling it in a way that incites purchase actions will be tricky. Our gamification report looks at several different ways to interact with your visitors and existing customers.

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