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Benetton - What Next?

Posted by Thomas Andersson on

Benetton accelerated with huge growth in the 70's and 80's growing into a global force in colourful fashion with controversial adverts a very innovative supply chain. However, due to its vertical focus the company has taken at least two steps backwards during the 2000's reversing its fortunes. Our view is simple - Benetton, follow what you say! Take the initiative. Download our free Benetton report here # Companies mentioned in this report includes: Inditex, Zara, H&M, LVMH, New Look, YG Entertainment,

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Virtual Fitting market shaping up for Kids too?

Posted by Thomas Andersson on

An EU funded project "Kidsize" has been launched to provide virtual fitting for childrens sizes which are based on age rather than actual size in many cases. http://cordis.europa.eu/news/rcn/125180_en.html

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Eton Shirts Carousel

Posted by Thomas Andersson on

We wish this was a physical slot machine. However, a virtual store might be easier to handle and provides better email data. Eton Shirt Carousel

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New Report - FashionTech: Visual Search

Posted by Thomas Andersson on

Consumers are becoming increasingly visual in their online activities. Visual Search technologies have advanced to a level where entering a visual conversation with consumers is now possible. We profiled 23 companies and interviewed C-level executives in 14 companies. In addition we also interviewed the ecommerce pioneer Eric Olson, Ex-Innovation Director Online at Nordstrom Inc to get the customer view on the technologies. Download a summary of the report here

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