Uniqlo: Case Study, Launch & Re-Launch in the UK, Jan 2016 - Styleintelligence - Case Study

Uniqlo: Case Study, Launch & Re-Launch in the UK, Jan 2016

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A Case Study: Fast Retailing, Uniqlo UK Launch & Re-launch

The Japanese clothing giant, Fast Retailing Co Ltd, incorporated Fast Retailing UK Ltd in the UK in 2000 and opened its first Uniqlo shop in 2001. By 2002 the company was trading from 21 stores across the country. On Sep 6th Fast Retailing UK Ltd went into voluntary liquidation. What went wrong?

Uniqlo (UK) Ltd was set up in 2003. In the end of 2015 the company traded from some 10 London based outlets. Between 2011 and 2014 the company did not run a single year profitably.

This is a useful case study on how to launch your fashion brand in the UK and some of the important lessons learned by Fast Retailing.

We also look briefly at how Forever 21, Urban Outfitters and Lululemon Athletica has fared with their retail plans in the UK market.

This is a free Case Study. (No Card Details Required To Check Out)

Published Jan 2016.