Benetton accelerated with huge growth in the 70's and 80's growing into a global force in colourful fashion with controversial adverts a very innovative supply chain. However, due to its vertical focus the company has taken at least two steps backwards during the 2000's reversing its fortunes.
Our view is simple - Benetton, follow what you say! Take the initiative.
# Companies mentioned in this report includes: Inditex, Zara, H&M, LVMH, New Look, YG Entertainment,
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- Tags: Benetton, Fast Retailing, H&M, Inditex, LVMH, New Look, pr, retail, Supply Chain, Uniqlo, Vertical Integration, YG Entertainment, Zara