News English — Adidas

Nike slated by Bank of America research; Why we think different

Posted by Thomas Andersson on

A Bloomberg article [31/10/16] points out that Nike is losing out to its competitors in the innovation race. The piece is based on Bank of America Corporation's meetings with Asian suppliers and conversations with competitors. Are we talking about the same Nike that released the very first self-adaptive-lacing shoe only to find that Puma also released the same type of self-lacing shoe in the last few months? Source: ycharts.com Yes, Nike dropped a large bunch of their innovations team focusing on wearables a few years ago in favour of more pragmatic R&D efforts. However, we have not seen any signs...

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Adidas x Parley Shoes - Upcycling Ocean Plastics

Posted by Thomas Andersson on

Adidas has made a complete winner with the new X Parley shoes. Our oceans are polluted by plastics from old fishing nets to toys and bottles and much much more. "Limited edition of the iconic adidas x Parley running shoe is now available for people to earn bypledging their support for Parley's Ocean Plastic Program. adidas x Parley shoe is a world first, using innovative technology to create performance products using Parley Ocean Plastic®. Globally renowned football icon and Real Madrid manager Zinedine Zidane joins the movement. Herzogenaurach, June 7, 2016 – To celebrate World Oceans Day, adidas and Parley...

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